Petition updateTrader Joe’s packaging is NOT racist - End performative wokeness!Update on the Trader Joe's Ethnic Branding
Miwa KawashimaSan Diego, CA, United States
Jul 29, 2020

Hi everyone,

Thanks for your ongoing support on this matter!

Trader Joe's has issued a statement last Friday, July 24 reporting that they are no longer pulling the product names! They also wanted to be clear that any consideration for changing the names was not because of the petition by Ms. Bedell:

“We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions.”

Although we can't know whether this petition and others like this had an impact on this decision, I strongly believe that each signature and every share-outs have led to our voices being heard:

"Recently we have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended­—as an attempt to have fun with our product marketing. We continue our ongoing evaluation, and those products that resonate with our customers and sell well will remain on our shelves."

I can't thank you enough for supporting this cause.

You can read more in the following articles:
- Trader Joe's to keep popular international food labels, denies packaging is racist
- Trader Joe's disagrees any of its ethnic food brands are racist amid calls to change packaging

Copy link
WhatsApp
Facebook
Nextdoor
Email
X