Good news - online stores are dropping 'Girls' and 'Boys' navigation

Our survey of online toy stores shows ’Girls’ and ’Boys’ navigation options are falling out of favour, with the proportion of sites using gender navigation for toys dropping by 46% since the campaign launched in 2012. http://www.lettoysbetoys.org.uk/online-retailers-less-sexist-this-christmas/ This Christmas we're encouraging shoppers to reject stereotypes and #shopoutsidethebox Here's how you can help: 1/ Help us spread the word – sign up to our Thunderclap to ‘donate’ us a tweet or facebook post with our thought provoking image, kindly donated by photographer Emily Guest. https://www.thunderclap.it/projects/19683-shop-outside-the-box 2/ Support retailers which don’t promote stereotypes – visit our Toymark directory. http://www.lettoysbetoys.org.uk/recommended-retailers/ 3/ Seek out alternatives – check out our gift guides for great inclusive toy and book ideas. http://www.lettoysbetoys.org.uk/category/gift-guides/ 4/ Talk to friends and family about why gender stereotyping matters to you.