Our survey of online toy stores shows ’Girls’ and ’Boys’ navigation options are falling out of favour, with the proportion of sites using gender navigation for toys dropping by 46% since the campaign launched in 2012. http://www.lettoysbetoys.org.uk/online-retailers-less-sexist-this-christmas/ This Christmas we're encouraging shoppers to reject stereotypes and #shopoutsidethebox Here's how you can help: 1/ Help us spread the word – sign up to our Thunderclap to ‘donate’ us a tweet or facebook post with our thought provoking image, kindly donated by photographer Emily Guest. https://www.thunderclap.it/projects/19683-shop-outside-the-box 2/ Support retailers which don’t promote stereotypes – visit our Toymark directory. http://www.lettoysbetoys.org.uk/recommended-retailers/ 3/ Seek out alternatives – check out our gift guides for great inclusive toy and book ideas. http://www.lettoysbetoys.org.uk/category/gift-guides/ 4/ Talk to friends and family about why gender stereotyping matters to you.