This Christmas we’re encouraging shoppers to reject ‘toys for boys’ and ‘toys for girls’ and shop outside the pink and blue boxes of toy marketing. Can you help us spread the message far and wide? 1/ Help us spread the word on key shopping day 6 December – sign up to our Thunderclap to ‘donate’ us a tweet or facebook post with our thought provoking image, kindly donated by photographer Emily Guest. https://www.thunderclap.it/projects/19683-shop-outside-the-box 2/ Support retailers which don’t promote stereotypes – visit our Toymark directory of recommended retailers: http://www.lettoysbetoys.org.uk/recommended-retailers/ 3/ Seek out alternatives – check out our Christmas gift guides. http://www.lettoysbetoys.org.uk/category/gift-guides/ (more to come!) 4/ Talk to friends and family about why gender stereotyping matters to you. We're really happy to see the attention generated online by these two images - hopefully a real sign of change? http://athiefoftime.blogspot.co.uk/2014/11/maggie-v-tesco-our-story.html http://io9.com/these-lego-instructions-from-1974-are-awesome-and-yes-1662169567 Thanks for your support, Let Toys Be Toys