Hey Awesome Folks, Today - 4/6/16 - the White House held a day long conference on breaking down gender stereotypes in toys and media. How awesome is that? Please check out the attached link. You will see the White House got a number of companies to commit to making positive changes when it comes to gender stereotypes. For example - "This year, FamilyFun magazine will consider whether toys perpetuate or break down gender stereotypes as one of the judging criteria that editors and family testers use when making their selections." Love it! Our friends at the Toy Industry Association are also mentioned in the link. Here is what they said "The Toy Industry Association, Inc. will elevate the conversation about gender stereotypes in toys, entertainment and retail by devoting a session of its annual conference, PlayCon, to highlighting these issues for attendees." We certainly hope that "elevate" equates to making real change and doing away with the Boy and Girl Toy of The Year Awards. We will of course keep after them on this issue. One thing was made very clear at the conference - companies are guided by what consumers want. To this, let's keep showing companies that we want gender stereotypes out of toys. A great way to send this message to the companies? Get some friends to sign the petition! Thanks as always for your support - things are happening and we really are making change. Until next time, Dan