Apple currently sells to UK consumers at the same price in pounds sterling as US dollars. This is an outrageous price difference once currency conversion is calculated and is ripping off British consumers to the sum of hundreds of pounds.

iPhone XS 64GB
US (after tax) - $1078.92, in pounds = £826.99
UK = £999
OVERCHARGE = £172.01

We demand equal pricing in relation to conversion between US Dollars and Pounds Sterling. 

https://www.thesun.co.uk/tech/7248253/iphone-uk-price-us-compare-2018/
https://www.theguardian.com/technology/2017/sep/13/apple-iphone-x-launch-uk-prices-dollar-parity