28 years ago roger rabbit got his first ride years ago for the very first time. This ride opened in Mickeys toontown in Disneyland California as for the second one in Tokyo Disneyland the same ride opened up but in 1996.

Roger Rabbit was recognized as a lucrative character by Disney after the release of Who Framed Roger Rabbit and an ambitious set of attractions based on the movie were developed for many Disney theme parks. Roger was even set to be the star of his own land, behind Main Street, U.S.A. at Disneyland, called Hollywoodland. Meanwhile, over at the Magic Kingdom, a new land behind Fantasyland was being developed in honor of Mickey Mouse's sixtieth birthday, named Mickey's Birthdayland.

There were also set to be attractions based on Roger Rabbit, Judge Doom and Baby Herman opening in a major expansion at Disney's Hollywood Studios and Tokyo Disneyland, but after the financial troubles of the Euro Disney Resort, plans were cut back with only Disneyland and Tokyo Disneyland receiving any Roger Rabbit-themed attractions. In the ride, Marvin Acme's "Acme Warehouse" from the film is called the "Gag Warehouse."

Imagineer Joe Lanzisero described the creation of the ride:

This ride grew out of, really, Disney technology. Even though we wanted to do something new and cutting edge, we didn't want to reinvent the wheel. So this is really a hybrid of existing technologies in the park. We physically went to one of our existing dark rides which is a ride vehicle that runs along on a bus bar and we looked at the teacups which are on a little post that spins around. We took a teacup one night off the teacup ride, put it on Pinocchio and went through the ride to see how these two technologies would work together, and it was a marriage made in heaven. Actually, made in Disneyland.