The name jolly rancher should mean a happy farmer on a tractor, or some other form of a "jolly rancher", but to the Hershey company, apparently the name jolly rancher means stupid looking fruit. Who honestly cares about some stupid fruit. This is a huge missed opportunity on behalf of the Hershey company, and the art & advertising department for the jolly rancher brand. I know for a fact a very small vocal community is behind me on this in saying; change the jolly rancher mascot. It is time for change. For the people, for the company, and for future generations of jolly rancher customers.