As a regular customer of Tesco and Marks and Spencer, I am disgusted to see that Sex has to sell clothing and groceries.  The current Marks and Spencer holiday TV advert has a woman falling out of her clothes into sexy underwear.  This is an advert that my husband and children will be exposed to regularly.  Another Tesco advertising board on bus stops is a young woman sitting in her lingerie, a very low cut bra, showing more than we need to see.  And this is to make us want to shop there?  It's not just a nice model, it's soft porn.  Please stop forcing us to have to look the other way.