Petition updateTell the Government to axe VAT on Sunscreen. #AXEtheSPFtaxWe’re heading to 100,000 - will you help?
Jessica Zbinden-WebsterLondon, ENG, United Kingdom
10 Feb 2026

Dear Supporter,


When you signed the Axe the SPF Tax petition, you helped to push this campaign forward in a powerful way.


We’re now just under 70,000 signatures.

That’s 70,000 people who agree: sunscreen isn't a 'luxury' that should be taxed like a cosmetic. It’s a lifesaving essential. 


Our next goal is clear: 100,000 signatures. 


This Spring, I’m planning to formally hand this petition in... and 100,000 names sends the Government a message that can’t be ignored.


I really believe that we can achieve that number together. But, to get there, I need your help with two things:


1️⃣ Share the petition!
Please send it to friends and family, post it on social media, drop it into WhatsApp groups, or however you feel comfortable. Every share brings new people into the movement and spreads awareness.


👉 Campaign link: www.change.org/AXEtheSPFtax 


2️⃣ Follow the campaign on Instagram!
I share campaign updates, media moments, and ways to take action there. If you’d like to stay close to what’s happening — and help boost visibility — please follow along. Social followers also signal an engaged audience (and the momentum to go with it) to decision makers, which can hugely influence how seriously a campaign is taken.


👉 Instagram: @jessicazwebster 


This campaign started with the story of my skin cancer diagnosis at 26 years old.


It turned into a campaign to make life-saving sunscreen more accessible and affordable.


Today, it’s a movement of tens of thousands of us, all of whom be that skin cancer prevention isn't 'cosmetic' - it's critical.


And, now, it's time to turn the pressure up. 
Let's make it to 100,000!


Thank you so much for being part of the #AXEtheSPFtax journey.

Very best wishes,

Jessica Zbinden-Webster
Founder, Axe the SPF Tax Campaign

 

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