- Brian C. CornellCEO of Target
Tell Target You Expect More And Want Them To Waste Less Food
The power of our collective action has convinced Whole Foods Market and Walmart to start selling ugly produce. Let’s now work together to encourage Target to combat food waste and increase fresh produce access by sourcing, selling and marketing ugly produce.
Target says it listens to its customers so let’s give a clear message that we want it to do something simple, effective and good for the retailers’ and its customers bottom line. This can have a major impact, given it is one of America’s largest retailers with about 1,800 U.S. stores. Target already offers lower prices on “regular” produce at its stores and we applaud its efforts on fruit and vegetable prescriptions (FVRx) in Los Angeles and beyond.
In the U.S. studies show that almost 90% of people are not eating enough fresh fruits and vegetables, the recommended five servings a day. Many American families simply can’t afford enough fresh produce. Yet, we throw away about 25% of all produce before it even reaches the grocery store due mostly to cosmetic standards from large grocers that dictate exactly how fruits and veggies should look.
If produce fails to make the grade for size, shape, or color, retailers deem it "ugly" and refuse to sell it in their stores. Billions of pounds of good, healthy produce goes uneaten because it’s not pretty! But this food is perfectly edible. Studies confirm that the “uglies” are equally as nutritious as any produce you get in the store, and, can actually have more taste and nutrition!
Stores in Australia, Canada, Europe, have seen success selling many different types of not quite "perfect" produce, offering it at an average of 30% off, and it has increased store traffic and total sales. Giant Eagle in Pennsylvania and Ohio, Hannaford in New York and Whole Foods Market in California have successful “ugly” produce programs, with multiple fruits and vegetables as well. Wouldn’t you buy “ugly” but perfectly delicious and nutritious produce for 30-50% off if you had the chance?
So join us and the “ugly fruit & veg revolution” as we ask Target to be part of the solution, not the problem. Tell them to add an ugly produce program to their store aisles so you can save money, fight produce deficiency and help the environment all in one.
Culinary Nutritionist Stefanie Sacks and I were successful in petitioning Whole Foods Market to sell ugly produce. And we have received over 150,000 signatures to urge Walmart to sell it as well. We delivered the petition and Walmart started two ugly produce efforts but didn’t commit to anything long-term (Whole Foods did commit). Now we are asking you to call on Target to help stop massive food waste by selling cosmetically “less than perfect” produce.
- CEO of Target
Brian C. Cornell
Consumers expect more and want Target to waste less food! Start selling ugly produce.
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