Spirit Airlines' latest ad campaign encourages travelers to go MUFF Diving.  According to Spirit, MUFF refers to "Many Unbelievably Fantastic Fares:" an assertion that only adds the insult of playing dumb to the injury of an offensive and demeaning ad campaign.

Apparently, for Spirit Airlines women are little more than sex objects and the punch lines of crass jokes.  Last year, the airline ran ads for MILF ("Mother I'd Like To Fuck" or "Many Islands Low Fares") deals, which caused a backlash among the understandably irate cabin crews forced to act as representations of this degrading publicity.  Flight attendents needed to go to their unions to ask the airline to pull ads encouraging passengers to take advantage of DD's (deep discounts, of course).

These ads are a new and intolerable low in advertising.  Spirit needs to be told that women will not accept this blatantly misogynist and demoralizing campaign which relies on crude slang for women's bodies and sexual parts as a way to attract business.  Spirit also needs to know that the public has no interest in flying on an airline that sexually exploits its workers and continually places them in stressful and uncomfortable situations. 

Please sign the petition and tell Spirit to pull these offensive ads now.