Tell LesGrandBallet to include female creator & use marketing language respectful of women
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Les Grands Ballet recently announced "Femmes", a mixed program that is an homage to women that will be choreographed by three male choreographers. The language they are using in their marketing campaign also lacks sensitivity in this current environment.
We are asking Les Grands Ballet to add a female choreographer to the "Femmes" program and change their marketing language to wording that recognizes women as people.
Some of the marketing language used to describe and promote the "Femmes" program
"Three distinguished voices of contemporary European ballet explore one of culture's most GENEROUS SYMBOLS: Women"
" 'BALLET IS WOMEN.' For British choreographer Douglas Lee, who is accustomed to working with major international companies, the words of George Balanchine resonate like a leitmotif."
“The triple bill that will be presented in the spring of 2019 will have Woman as its THEME. Ivan Cavallari has chosen three distinctive voices, rising stars of choreography, to undertake this great SUBJECT.”
Each time this petition is signed the following letter gets sent to Les Grands Ballet
Dear Ivan Cavallari
Your production “Femmes” is an homage to women yet it shuts out women from having a creative voice in the process and from career advancement opportunities. The marketing language used to promote “Femmes” refers to women as "generous symbols". With women as your key demographic, using language that implies objectification is not advised.
We ask you to add a female choreographer to the “Femmes” program and let a woman tell her own story through dance. We also ask you to revise the language used to market the program to wording that is respectful to women.
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