Tell Kraft to Adopt Cadbury's Ethical Behavior

The Issue

Recently, Kraft Foods announced the purchase of Cadbury, the UK-based candy company which has long been a leader in the world of corporate social responsibility (CSR), especially in buying Fair Trade cocoa and working to reduce exploitation in its supply chains. While Kraft has stated publicly that it plans to honor the Fair Trade commitments made by Cadbury (as well as Green and Black’s which is also owned by Cadbury), you can make a difference by reminding Kraft that responsible cocoa sourcing is important to consumers and good for business!

avatar of the starter
Amanda KloerPetition StarterAmanda is a self-professed geek and full-time abolitionist of seven years, which pays about as well as you think it does. She has created reports, documentaries and training materials on human trafficking in the United States and around the world. In 2009, she was awarded the "Best Blogger Ever" award by her mother, who pronounced her work "just wonderful, dear" and presented her with a ceremonial forehead kiss. In addition to creating change via the interwebs, Amanda works on human rights, HIV/AIDS, domestic violence, genocide, and LGBT projects for a trade association.
This petition had 2,327 supporters

The Issue

Recently, Kraft Foods announced the purchase of Cadbury, the UK-based candy company which has long been a leader in the world of corporate social responsibility (CSR), especially in buying Fair Trade cocoa and working to reduce exploitation in its supply chains. While Kraft has stated publicly that it plans to honor the Fair Trade commitments made by Cadbury (as well as Green and Black’s which is also owned by Cadbury), you can make a difference by reminding Kraft that responsible cocoa sourcing is important to consumers and good for business!

avatar of the starter
Amanda KloerPetition StarterAmanda is a self-professed geek and full-time abolitionist of seven years, which pays about as well as you think it does. She has created reports, documentaries and training materials on human trafficking in the United States and around the world. In 2009, she was awarded the "Best Blogger Ever" award by her mother, who pronounced her work "just wonderful, dear" and presented her with a ceremonial forehead kiss. In addition to creating change via the interwebs, Amanda works on human rights, HIV/AIDS, domestic violence, genocide, and LGBT projects for a trade association.

The Decision Makers

Irene Rosenfeld
Irene Rosenfeld
CEO, Kraft
Michael Mitchell
Michael Mitchell
Senior Director, Corporate External Communication, Kraft

Petition Updates

Share this petition

Petition created on January 14, 2010