Day after day we watch our competition outsell us due to one thing, or rather the lack of a thing. A mascot. A mascot is what we need to get people to think about panera for dinner. Think about what the king did to Burger King, What Mr. Met did for the whole New York Mets organization. The first and only predicament that stops u from seeing how great of a business move this would be is cost. And that’s already solved due to an associate, Tatyana, owning the costume. We can be the trial run. So as you can see, allowed the T-Rex to be the pet of mother bread with not only help sales, it will push us past our competition. Thank you