This spring, I visited Hawaii's first octopus farm, disguised as a sort of academic petting zoo of the sea. But what I uncovered was its deep-rooted connection to factory farming. READ AND WATCH THE INVESTIGATION TODAY!

My research revealed that behind friendly, playful marketing about conservation, Kanaloa octopus farm is trying to crack octopus breeding so that it can help build a massive industry of farming octopuses for food. 

I realized that, for a wild octopus yearning to stretch her arms beyond impassable blades of Astroturf and glide off into the depths of the Pacific, any farm is a factory farm.

And by positing itself as an octo-friend, a champion of the seas, an environmental savior, Kanaloa obscures its role in building this new industrial machine and setting us on an uncharted course we can’t ever come back from, using a species never before raised entirely in captivity. Its marketing is, then, a greenwashing and humanewashing front to lure in dollars, and support, from captivated tourists who might be otherwise appalled at the colossal octopus farm being built across the Atlantic, in the Canary Islands.

Read more, watch the investigative video, and take action today!