81 million pound in TV rights deals, 42000+ fans through the gates week in week out, every single away game sold out last season, 55 pound for a home top. Hardly any investment into the playing squad thus far in the current transfer window. Recent desperately poor performances. It's about time Ellis short put some money back into the team instead of pocketing it all for himself. Without significant investment Sunderland are more than likely to be staring straight into the face of relegation. Let's get this passed onto the man himself, we need to do something sooner rather than later.