YouTooz makes brand deals with a lot of games and other things to make merch, and lets them get it out so that those small companies can make plushies/figures. The issue is, they make limited run products ONLY, which prevents many fans from obtaining merch of their favorite series. After the run is over, the only way to obtain the plushes are by extreme markups by scalpers on ebay. They also feed into fomo culture that makes people feel the need to immediately buy it to avoid it.