To TikTok, Meta Platforms, Inc., Instagram’s Trust & Safety Teams, and their respective Community Guidelines Departments:

We, the undersigned, are calling on TikTok and Meta to reconsider their content moderation practices regarding Yes King-related content and the broader meme community.

Over time, numerous creators have experienced videos being removed, restricted, made ineligible for recommendations, or penalized simply for featuring Yes King. This includes comedic edits, memes, reaction videos, clips of him speaking, and even videos that contain no apparent inappropriate imagery or conduct.

Some creators have reported receiving restrictions or violations on videos that simply display Yes King’s face or show him talking. This raises serious concerns about how these platforms identify, categorize, and moderate content associated with this particular meme.

We recognize that social media platforms have a responsibility to maintain safe environments, particularly for younger audiences. However, there is a significant difference between moderating genuinely inappropriate material and repeatedly restricting harmless content simply because it is associated with a particular internet personality or meme.

We are not asking these platforms to abandon their Community Guidelines or ignore genuinely inappropriate material. We are asking for fair, consistent, transparent, and proportionate enforcement.

What We Are Asking TikTok and Instagram to Change

1. End Blanket Restrictions on Yes King Content

Stop automatically flagging, removing, or penalizing content solely because it features Yes King or is associated with the meme.

Every video, image, and post should be evaluated based on its actual content rather than its association with a particular internet personality.

A person’s appearance or association with a meme should not automatically determine whether a video is appropriate for publication.

2. Introduce Age Restrictions Where Appropriate

If TikTok or Instagram considers certain Yes King-related material unsuitable for younger audiences, implement appropriate age restrictions instead of automatically removing the content.

Adults should be able to access material that does not independently violate platform policies.

Harmless memes, comedic edits, reaction videos, and ordinary videos should remain available without unnecessary restrictions.

Age restrictions should be used where appropriate, rather than treating an entire meme or community as inherently inappropriate.

3. Investigate Automated Moderation Systems

Investigate how automated moderation systems identify and flag Yes King-related content.

Creators have reported restrictions affecting seemingly harmless videos, including clips simply showing Yes King talking or appearing on screen.

Both platforms should review whether their automated systems are incorrectly identifying, categorizing, or flagging this content.

Repeated moderation errors should not continue to affect creators without proper investigation or correction.

4. Address Inconsistent Enforcement and Double Standards

We also want to raise serious concerns about what appears to be inconsistent enforcement of content policies across TikTok and Instagram.

Creators have witnessed sexually suggestive material, provocative videos, and advertisements containing sexual themes continuing to circulate on these platforms, while seemingly harmless Yes King memes and comedic edits receive restrictions, removals, and account violations.

This raises an important question:

Why does harmless comedic content appear to receive stricter enforcement than content that seems considerably more sexually suggestive?

We recognize that not every provocative video violates platform policies, and we are not suggesting that anyone should be prohibited from expressing themselves or creating content.

Our concern is the apparent inconsistency in how content is evaluated, particularly when creators receive penalties for material that does not appear to violate established guidelines.

We ask TikTok and Meta to:

Investigate potential inconsistencies between the moderation of ordinary user content and paid advertisements.
Apply sexual-content policies consistently, regardless of the creator, advertiser, or popularity of the content.
Explain why certain content remains eligible for distribution while other seemingly harmless material is restricted.
Ensure automated moderation does not disproportionately penalize particular memes or online communities.
Provide greater accountability when moderation decisions appear inconsistent with the platforms’ own published policies.
Community guidelines should apply consistently to everyone, not selectively depending on the content, creator, or advertiser.

5. Establish Fair and Consistent Moderation Standards

Yes King-related content should be evaluated using the same standards applied to other memes, internet personalities, and online communities.

No creator should be unfairly penalized simply because of the subject of their content.

Creators should have the same opportunities to participate in internet culture, produce comedic edits, and share their work without facing unjustified restrictions.

6. Improve Transparency

When a video, post, or account is restricted, creators should receive clear explanations identifying the specific policy allegedly violated.

Generic, misleading, or unclear violation notices make it difficult for creators to understand moderation decisions or correct potential problems.

Both platforms should provide greater transparency regarding why particular content is removed, restricted, or made ineligible for recommendations.

7. Provide Meaningful Appeals and Human Reviews

Creators should have access to an effective appeals process, including human review when automated moderation may have made an incorrect decision.

Incorrectly issued violations should be reversed, and unjustified account penalties should be removed.

Creators should not have to repeatedly appeal the same type of incorrect moderation decision without receiving meaningful explanations or resolutions.

8. Hold Moderation Systems Accountable

TikTok and Meta should investigate recurring moderation errors and take meaningful steps to prevent the same mistakes from repeatedly affecting creators and communities.

We request greater consistency in how these platforms enforce their respective Community Guidelines and accountability when moderation systems repeatedly make incorrect decisions.

Why This Matters

Internet memes are a form of online expression, entertainment, creativity, and community culture.

Thousands of people participate in creating, editing, sharing, and enjoying memes. The Yes King community is no exception.

For many creators, these memes are more than just videos. They are creative projects, editing opportunities, entertainment, and a way to connect with other people who share similar interests.

When harmless content repeatedly gets removed, restricted, or penalized, creators lose opportunities to express themselves, share their work, and participate in an online community they enjoy.

The issue extends beyond one individual or one meme. It raises broader questions about how social media platforms moderate online communities and whether their automated systems are applying their policies fairly.

We believe moderation should focus on the actual material being shared rather than assumptions based on the identity of a meme or the individual associated with it.

Our Message to TikTok and Meta

We are not asking for special privileges for Yes King. We are asking for the same fairness, consistency, and transparency that every creator deserves.

If content genuinely violates platform policies, it should be moderated accordingly.

However, if content is simply considered unsuitable for younger audiences, age restrictions should be considered where appropriate instead of unnecessary removals, restrictions, and account penalties.

We want TikTok and Instagram to recognize that an entire meme community should not have to suffer because of inconsistent moderation practices or potential errors in automated content detection.

Stop banning the meme. Start moderating the actual content.

Let creators create. Let communities participate. Let moderation be fair.

We respectfully ask TikTok and Meta to investigate these concerns, review their moderation practices, address inconsistencies in enforcement, and work toward a fairer experience for the Yes King community and all creators affected by these issues.

Sign this petition to support fair moderation, consistent enforcement, and the protection of harmless internet meme culture across TikTok and Instagram.