Victoria’s Secret is an iconic brand that brings in billions of dollars annually. For many years now, they have accomplished this while being cruelty-free, operating under a pledge not to test their products on animals. But Victoria’s Secret has decided to break that pledge and has started testing their products on animals. Why? So they can sell in China.

China requires animal testing on all cosmetics that they sell in the country. Victoria’s Secret has expanded into China and, therefore, has started testing on animals to meet their requirements.  

We want to send a clear message to Victoria’s Secret: cruelty to animals is not worth more profits on top of the billions you are already making.

Big companies like The Body Shop have said animals’ lives are more important than profits, and Victoria’s Secret should too! It's worth the wait to delay selling in China until they change their laws to be more animal friendly, and such a large corporation’s insistence on remaining cruelty-free may just sway China’s government to act faster toward this end.

As long as big companies like Victoria’s Secret are willing to do animal testing just to get into the Chinese market, there will be no incentive for China to change its laws to be cruelty-free.

Please tell Victoria’s Secret to stay cruelty-free.