Popular international fast fashion brands such as H&M, Forever 21, and GAP, deal exclusively in fake fur. The reason they do not use real fur is because they understand the cruelty of stripping off the skin of living animals.
For years, Channel has produced fake fur fashion shows, recently H&M has also announced it will debut in the Paris fashion collection, showing that sense, not cruelty, is necessarily for fashion.
Around the globe, real fur is looked down upon, and yet Japan`s representative fast fashion outlet "Shimamura" still sells real animal fur. This is an embarrassment for Japan. With your help, let`s help change Japan into a better, more kind and caring nation by stopping Shimamura from selling real fur.