Make Oakland Beautiful has uncovered that one digital billboard for Oakland School for the Arts brings in $386,000 in yearly revenue while the proposed 5 billboards collectively (3 of them digital) could bring the City of Oakland only $300,000 a year under the current deal. Not only would the City blight 250,000 motorists coming down off the Bay Bridge daily (and those in surrounding neighborhoods) but for a negligible sum of money. Oakland City Council has sold us out and sold us short!