As someone who frequently travels across the United States, there's a simple yet thrilling tradition I cherish: capturing a picture in front of each state's unique welcome sign. These signs are supposed to be a celebratory gateway—a first impression that immediately makes you sit up and think, "Awesome, I'm here, and I'm going to have a great time!"
Sadly, crossing the border into New Jersey feels completely deflating.
Our current welcome signs are a total embarrassment. They are plain, lazy, and utterly uninspiring—looking no different than a generic highway marker telling you where to exit for gas. It screams to the world that we are a bland, burnt-out people who are simply too lazy to put care into how our home looks. It tells travelers that we don't care, we aren't excited to have them, and that there's nothing special to see here.
But we know that isn't true. New Jersey is a state bursting with unapologetic attitude, rich culture, and incredible energy. From our unmatched shorelines and iconic boardwalks to our deep history and vibrant local arts scene, we have so much to be fiercely proud of. Our borders should scream that pride the exact second someone drives in!
Imagine crossing into Jersey and being hit with a blast of color—gorgeous visuals of our historic lighthouses, the Atlantic City skyline, or lush, blooming gardens designed by our own incredible local artists. A sign that makes people want to pull over, snap a photo, and feel the hype of entering the Garden State.
We need to stop settling for "good enough" standard highway metal. We call on the New Jersey Department of Transportation and our state leaders to match the true spirit of our communities. Let's shake off the lazy, outdated look, inject some real Jersey energy into our borders, and give every traveler a welcome they’ll actually remember.
 
 
Don't let NJ look boring any longer. Sign the petition today to demand a welcome sign we can actually be proud of!