Because there is clearly something pervasive going on in said football community. As evidenced by the following: "There will be no repercussions for their teammates, who filmed and shared videos and photos of the assault, and kept them from authorities. And the head coach of the Steubenville Big Red, who according to witness testimony was aware of the incident and actively worked to make it go away, remains coach." Further reading here http://deadspin.com/why-does-steubenvilles-football-coach-still-have-his-j-455800918
I should add the photos and video are not really "Safe For Work"