Steam: remove No Mercy rape + incest game globally NOW!

Female gamers and sexual assault survivors condemn rape-incest simulation game

*Warning: Graphic content*

No Mercy is a newly released pornographic 3D game developed by Zerat Games and hosted on 12+ gaming platform Steam. In the rape simulator game, players assume the persona of a man who rapes his female family members, including his mother and aunt, as punishment for his mother’s infidelity.

No Mercy features deeply disturbing pornographic depictions of rape and incest as entertainment. It promotes harmful stereotypes of masculinity based on violence and domination and reinforces male sexual entitlement to women’s bodies.

This game encourages men to “own” and “subdue” women. Rape and humiliation are portrayed as appropriate punishment for disobedient women. Women are framed as secretly desiring rape.

There appears to be no obstacles in the way of any child accessing the game. 

From the game’s promotional material: WARNING: This is NOT your average love story.

After catching your own mother betraying your father, you uncovered the true nature of women, especially her. But she’s no ordinary housewife: she’s hiding a dark secret that’s haunted her for years.

Now, it’s your turn to uncover it, blackmail her, expose her, and rebuild your family on your terms. Own her.

In this game, you’ll either become every woman’s worst nightmare… or rather: the best dick they'll ever have. Your goal is simple: leave no pussy non-fucked, since that's the only thing they all want. Never take 'no' for an answer.

Fuck your mom, fuck your auntie, and even fuck your friend’s mom. Why not?

Already a fan favorite in the NSFW Game Incest community.

Take what’s yours and show No Mercy.

Female gamers and sexual assault survivors have joined us in condemning the game.

“I am 10000% behind Collective Shout on this. I am a survivor of multiple instances of sexual assault and abuse. Honestly, as a gamer, I am surviving sexual abuse, threats and just plain female shaming all the time. There is such an embedded culture of misogynistic practices, abuse, belittling and toxicity in the male gaming community, that I am terrified what behaviour that games like No Mercy will produce.” Rhea, NSW

“As both a sexual assault survivor and female gamer, this makes me feel sick. Games like these only add to a growing problem and further isolate other female gamers. I'd like Steam to understand they are complicit in the content they distribute. To allow this type of digital abuse makes them equally a perpetrator and pimp.” Katrina, Vic

“I feel violated, disgusted, angry, not surprised, and very scared. I'm scared for my niece who likes to game and what this will do to her and other girls trying to grow up in this patriarchy and misogyny. Men seem to find gaming as permission to revert to most horrendous misogyny and toxic masculinity. They enact their own rape and assault in games. In No Mercy you can live out your rapist and paedophilia dreams. It needs to be banned! Not only to protect girls and women but also to teach men what healthy relationships look like.” Mel, S.A

“As someone who has gone through sexual abuse as a child at the hands of a family member, I find this game horrendous and dangerous and was sickened when I first read about it. It is heartbreaking that boys are learning to see sexual abuse and incest as just entertainment. It is triggering to all survivors.” Justine, Vic

The promotion of rape and incest – and the narrative that women deserve or desire rape and abuse – perpetuates violence against women.

By treating rape as entertainment, No Mercy puts all women and girls at risk.

On April 8, following our complaint Steam was forced to geo block the game in Australia because the Classification Board found it breached Australian law. No Mercy’s creators had not submitted their game for classification which made its sale here illegal. Valve - Steam’s owners -  did not remove the game by choice. They were forced.

Back in 2019, as a result of global outcry, Valve was forced to pull rape game ‘Rape Day’, in which users took on the role of a sociopath who rapes women during a zombie apocalypse. We need the same thing to happen with ‘No Mercy’. 

We're calling on Gabe Newell, CEO of Valve, to remove No Mercy from Steam globally now. 

Collective Shout is a small not-for-profit that is completely independent and entirely dependent on our supporters. Your donation will help us to continue campaigning https://www.collectiveshout.org/donate