Spin Master (TM) released the "Kawaii Crush" dolls in Fall 2013 and decided to discontinue them as of 2015. Many Kawaii Crush fans have been affected by this sad event, including myself and my younger sibling. We have loved them since they appeared at toy stores but never got the chance to buy them, many others are in the same situation. But even those who do have the dolls, are very disappointed with Spin Master as the dolls were very unique, lovable, and enjoyable. No other doll line has had such unique and playful components. The website, games, and apps were and are fabulous. If Spin Master decides to bring back Kawaii Crush they can make  greater profits because so many people love them. Besides, what kind of toy company gives up on a line that has only been around for 2 yrs? Spin Master is awesome, and if they want to maintain an awesome reputation they need to stop being quitters and start continuing Kawaii Crush! Who's with me?