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STOP the "What Will You Gain When You Lose" Campaign

This petition had 89 supporters


The advertisement campaign created by SpecialK "What Will You Gain When You Lose" not only glamorizes weight lose but also mocks the fatal mental illnesses of Eating Disorders. When proposing the question, "What Will You Gain When You Lose", it could be answered with extreme emaciation, strokes, abnormal blood counts, elevated liver enzymes, fatigue, dizziness or fainting, seizures, brittle nails, hair that falls out, absence of menstruation (amenorrhea), development of fine hair on the extremities (lanugo), constipation, dry skin, intolerance of cold, irregular heart rhythms, low blood pressure, dehydration, osteoporosis, the loss of bone calcium, social isolation, low self-esteem, low self worth, depression, anxiety, suicide, and ultimately death.
SpecialK fails to realize by proposing such a question as "What Will You Gain When You Lose" without a proper follow up of vital information to lose weight in a healthy way they are promoting Eating Disorders.
What is SpecialK really asking us to lose as a women and as a society? Who also gave SpecialK the power to spark the cognitive conception that we must lose weight to gain and benefit our individual lives?
Sign my petition to tell SpecialK what THEY will lose from creating this campaign. Ultimately allowing you to gain back YOUR power to decide how you measure your own worth.
We are more then a number on a scale unlike how the advertisements depict us and our worth to be.



Today: A Victim of is counting on you

A Victim of an Eating Disorder needs your help with “SpecialK: STOP the "What Will You Gain When You Lose" Campaign”. Join A Victim of and 88 supporters today.