In recent years, the Victoria's Secret brand has been getting less and less support and sales.  This is alarming, considering this has been one of the biggest lingerie brands in the world.  As being one of my favorite stores, I want to do something about it by coming up with some solutions.

Products:  Some products that would be very popular for the current target market (mostly women and anyone else with great taste) would be nail polish, jewelry, and additional hair products.  Every person wants to feel sexy, right?  Well these fore mentioned products would do the job.  In regards to to feeling that way, a lot of people will go to lengths to make themselves feel good, such as painting their nails, putting on a flattering piece of jewelry to make themselves to feel incredible, and putting in some hair products to make their hair look and smell nice.

To be more specific, Victoria's Secret should start a line of nail polishes that could go great with certain pieces or costumes, or could even be paired with certain lotions and perfumes.  This would not only raise sales, but would also give people a cool place to get nail polish.  In regards to jewelry, they can start selling rings, earrings, necklaces, bracelets, anklets, and other types of jewelry for people to buy their partners or for people to buy for themselves.  The jewelry could be paired with other products such as lingerie or other products.  Finally for hair products, many would consider hair to be one of a person's greatest assets.  To bring out a hair's radiance, Victoria's Secret should sell hair mists, hair masks, hair spray, and any other hair product that would help someone's hair to look and feel it's greatest!

Fashion Show and Target Audience:  The Victoria's Secret Fashion Show has been one of the most iconic fashion shows of all time, with gorgeous women strutting the catwalk in Victoria's Secret products.  There does seem to be a couple of problems in regards to diversity and inclusion.  For the fashion show, they should include petite models, plus size models, models of different beliefs, abilities, and should start to feature men and people of different orientations.  This wouldn't only boost ratings and sales, but will also improve the audience's confidence in themselves by seeing people like them looking their best on the catwalk.  Everybody is special, beautiful, and amazing in their own ways, and Victoria's Secret needs to show them that.

For target audience, Victoria's Secret should open a brand for men, for women or partners to buy their special guy something they would love.  This could segway into more lines, products, and inclusion by making bundles for couples to buy for each other and for men to buy to impress their partners.  Men could get their own intimate apparel, clothing line (could also be in Pink even), watches (very popular among men), body mists and cologne, and other products to make them feel their sexiest.  If we implement all of this, Victoria's Secret would be a smashing success once again and we all could be proud to know that we saved the company!