The slang or colloquial phrase "link juice" that is being used in the search marketing industry should really go away. Many think this phrase is simply "gross" and doesn't convey professionalism when talking with website owners or clients.

Although the phrase "link juice" was not invented by Google themselves, and it doesn't appear anywhere in any official Google document, it is used quite often in the industry.

According to WooRank, "Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources. This power is interpreted as a vote of recommendation toward your site and is one of the most important factors in determining your site's search ranking (and PageRank)."

So, if you are in the search marketing industry, please sign this petition saying that you will refrain using this term. Start acting more professionally and stop using the phrase "link juice".