Say NO to using A​.​I. for Coca-Cola's Commercials and Christmas Commercials

Recent signers:
Marty Dworkis and 19 others have signed recently.

The Issue

Coca-Cola has started using A.I. created content for their Christmas commercials, most recently with their current 2025 Christmas ad.  The new ad is ugly, generic and lacks the humanity and creativity of man-made commercials.  Not only do the A.I. commercials look badly made and cheap, they take away jobs from actors and crew members and lack the warmth and charm of commercials made by writers, directors, actors, music composers, and other people who work on them.

Coca-Cola said they used fewer employees than last time to make their new Christmas commercial issued a statement about the use of A.I. in their new ad: "We need to keep moving forward and pushing the envelope... The genie is out of the bottle, and you're not going to put it back in".

We, the fans and customers, disagree with The Coca-Cola Company and we would like to see them no longer use A.I. in their Christmas commercials, their holiday commercials, and all of their regular commercials going forward.  Coca-Cola used the slogan "real magic" at the end of their current commercial, but we, the customers and fans, know that the real magic is created by human beings.

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Recent signers:
Marty Dworkis and 19 others have signed recently.

The Issue

Coca-Cola has started using A.I. created content for their Christmas commercials, most recently with their current 2025 Christmas ad.  The new ad is ugly, generic and lacks the humanity and creativity of man-made commercials.  Not only do the A.I. commercials look badly made and cheap, they take away jobs from actors and crew members and lack the warmth and charm of commercials made by writers, directors, actors, music composers, and other people who work on them.

Coca-Cola said they used fewer employees than last time to make their new Christmas commercial issued a statement about the use of A.I. in their new ad: "We need to keep moving forward and pushing the envelope... The genie is out of the bottle, and you're not going to put it back in".

We, the fans and customers, disagree with The Coca-Cola Company and we would like to see them no longer use A.I. in their Christmas commercials, their holiday commercials, and all of their regular commercials going forward.  Coca-Cola used the slogan "real magic" at the end of their current commercial, but we, the customers and fans, know that the real magic is created by human beings.

The Decision Makers

Supporter Voices

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