Save the Identity of Alfa Romeo: Redesign and Rename the New Alfa Romeo Junior

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The Issue

To: Alfa Romeo Management and Design Team

We, the undersigned, are devoted Alfa Romeo enthusiasts and owners who are deeply disappointed with the design and naming of the new Alfa Romeo  Junior. The all-electric Junior has unfortunately strayed far from the brand's renowned aesthetic and heritage.

For decades, Alfa Romeo has been synonymous with beautiful, distinctive design and passionate driving experiences. However, the new Junior, which bears an unsettling resemblance to a Peugeot, fails to capture the essence and iconic style that Alfa Romeo is celebrated for. As for the name Junior, it is even more disappointing, as it offers neither the practicality suggested by its name nor the characteristic charm of an Alfa Romeo. There is no room for compromises or jokes when it comes to the prestige of Alfa Romeo.

We also understand that after seven years of production, the Alfa Romeo Giulia and Stelvio received only a minor facelift and new headlights. While we acknowledge these updates, they did little to enhance the identity and enthusiasm that Alfa Romeo lovers expect and deserve. Despite the long wait, these changes fell short of the significant evolution we had hoped for. However, the introduction of the new Junior is a further step down, presenting an even lower grade in terms of design. It is undeniably unattractive and devoid of the distinctive Alfa Romeo identity.

Having carefully studied feedback across various platforms, it is evident that more than 95% of viewers and commenters share our dissatisfaction with the new designs and naming choices. The overwhelming consensus is that the new Junior lacks the unique Alfa Romeo identity that has always set the brand apart.

We believe that Alfa Romeo can and should do better. There are countless talented designers who have created stunning prototypes for future Alfa Romeos, showcasing designs that are 100 times better and more in line with what the brand represents. These prototypes have received widespread acclaim and prove that the potential for extraordinary design is very much alive.

Therefore, we urge Alfa Romeo to reconsider the current exterior design of the Alfa Romeo Junior. We ask for a redesign that reflects the true spirit and heritage of Alfa Romeo, one that excites and delights enthusiasts worldwide. Additionally, we request a renaming of the Junior to better align with the brand’s prestigious image and heritage.

By signing this petition, we are standing up for the legacy of Alfa Romeo and demanding vehicles that we can be proud of. We are calling on Alfa Romeo to respect its history, listen to its loyal customer base, and deliver cars that are unmistakably Alfa Romeo.

Let’s preserve the legacy and integrity of Alfa Romeo design. Sign this petition to make our voices heard.


Thank you to the Alfa Romeo team and management for your attention to this matter and for your commitment to the legacy and future of our beloved brand.

 

 

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