Petition updateSave Summerfield Cinemas from Demolition -- Updated 12/21/25Summerfield Cinemas to Stay Open for Now... But We Need Your Help!
Derek StefanSanta Rosa, CA, United States
Jan 23, 2025

Hello Summerfield Cinemas Supporter! 🍿👀🎞

We hope that your New Year is starting off with much promise and that you’re enjoying some good entertainment at the movies, especially at The Summerfield.

Our petition has achieved 2,553 signers as of this writing. 

Please keep sharing it, see link here: https://www.change.org/p/save-summerfield-cinemas-from-demolition 

THANK YOU!

The Press Democrat featured an update on the Summerfield in an article dated 1/7/25 online (and in print 1/8/25)- see link below:

 https://www.pressdemocrat.com/article/news/summerfield-cinemas-santa-rosa-planet-fitness/?utm_source=article_share&utm_medium=copy-link

Remember that going to the movies, buying tickets and concessions, is that best way to actively support this local business with your consumer dollars.

Take a look at movies now showing: https://santarosacinemas.com/

📌ACTION ITEM📌

We have a very simple task that can help keep the Summerfield Cinemas open. Send two emails. Easy.

The situation-- while the sale of the shopping center in which the theater sits is currently on hold, it will not be on hold very long. We hear the center may soon be back in contract for sale and that the transfer of ownership will pose the same risk that Planet Fitness will move into the Summerfield space.

So, let’s be heard… let’s communicate to the Planet Fitness owners that we do not want the theater to close and we prefer that they locate the business elsewhere in Santa Rosa.

Imagine thousands of us doing this – here is how simple it is:

Send one of the communication paragraphs below to both these email addresses:

  • Planet Fitness Franchise Representative: Steven Titus, stitus@keyauto.com
  • Planet Fitness Corporate CEO: Colleen Keating, colleen.keating@pfhq.com

Copy and paste one these two paragraphs below, along with any other comments you have. Or compose your own email. We encourage calm and respectful words.

We suggest those with last names beginning with A – M use the first paragraph below and those with last names beginning with N – Z use the second paragraph below.

_________________________________________________________________________________________

Letter 1 (for last names A-M)

To Planet Fitness,

I’m __________________ and I live in ____________________.
I want to register my strong opposition to establishing a Planet Fitness gym in the location of 551 Summerfield Rd., the current site of the Summerfield Cinemas. The theater is a decades old community resource for great cinema and a place where all Sonoma County residents are welcome to share an enjoyable outing to see great movies. The community is showing it’s disapproval of the gym with a petition on change.org with thousands registering their opposition. Please find another location that suits you needs and preserves this venerable cultural resource.

____________________________________________________________________________________________

Letter 2 (for last names N-Z)

To Planet Fitness,

I’m __________________ and I live in _____________________.
This email regards your plans to open a Planet Fitness gym at 551 Summerfield Rd. This is the site of the beloved Summerfield Cinemas, a part of the cultural life of Santa Rosa and Sonoma County since the 1960s. The community continues to show its consistent opposition to the gym as evidenced by a petition on change.org with thousands of signatures. The Summerfield Theater is special resource for the community providing daily, continuous, public showings of the most creative cinematic offerings. It is a beloved part of Santa Rosa. I strongly oppose locating your gym where the movie theater exists. Please find another space for your gym. We want to preserve the theater.

____________________________________________________________________________________________

We’d like to encourage every petition signer (2,500+ people who have taken time to sign and support this very worthy cause) and more to send emails now.

Please do this as soon as possible and email Paul at savesummerfield@gmail.com if you have questions or if you’d like to be added to our local group Citizen Committee to Save Summerfield Cinemas.

🌟One more thing🌟

Our committee is impressed with this local Santa Rosa movie group: High Def Movie Group, led by Randy Villa, that hosts special movie nights in small group settings and at The Summerfield.

See link here via Meetup: https://www.meetup.com/santa-rosa-high-def-movie-group/?eventOrigin=event_home_page

Check them out!

THANK YOU again for your help and support!

Best Wishes for the New Year and see you at the movies! 📣🎬🎥🎞

Derek Stefan, Paul Seif, Trinity Winslow
Citizens Committee to Save Summerfield Cinemas

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