Refusal of developer's application 2017/01887/FUL It is the view of the Shepherd’s Bush Market community that the planning application 2017/01887/FUL of the developer U+I Group Plc. would have shown prejudice to the Shepherd’s Bush Market businesses if permitted. The Shepherd’s Bush Market Tenants’ Association are very grateful to the Hammersmith & Fulham Planning Committee who paid excellent attention to the details and subsequently refused the application. There has been great concern that the developer is eroding the character of Shepherd’s Bush Market. Unfortunately since the developer’s involvement in Shepherd’s Bush Market there has been a tremendous fall in tenancy and footfall. Sadly the developer is failing to attract appropriate, and more diverse market businesses back to this great 100+ year old London market. The motivation of the developer is greatly questioned as their actions shows greater interest on increasing their landholding and worryingly little concern in cradling the trade for the Shepherd’s Bush Market businesses. Below is the Hammersmith & Fulham Planning reasons for the refusal of Application 2017/01887/FUL relating to the Laundry Site Area which sits next to Shepherd’s Bush Market. Particulars of Decision: Full planning permission refused for the following reason(s): 1) The proposal is considered to be unacceptable because the increased activity will result in adverse conditions detrimental to the retail character and shopping function of the neighbouring Shepherd's Bush Market within the Shepherds Bush Town Centre which is considered contrary to Policy WCOA3 and Strategic Policy C of the Core Strategy (2011) and Policy DM C1 of the Development Management Local Plan (2013). 2) The proposal is considered to be unacceptable with regards to residential amenity. More particularly, it is considered that the potential increased activity from the proposed development would have a detrimental impact on the amenities of the neighbouring residential hostel and the amenities of the residents in Pennard Road. This is considered contrary to Policy CC4 of the Core Strategy (2011) and Policies DM H9 and DM H11 of the Development Management Local Plan (2013). 3) The proposal is considered unacceptable in the interest of visual amenity. More particularly, the proposed development is considered to have a harmful impact on the setting of the adjoining Shepherds Bush Conservation Area contrary to Policy BE1 of the Core Strategy (2011) and Policies DM G3 and DM G7 of the Development Management Local Plan (2013). 4) The proposal is considered to be unacceptable on the grounds of an increase in traffic generation and parking pressure. More particularly, the proposed late closing hours are likely to encourage customers to travel to the premises by car resulting in increased parking pressure on neighbouring residential streets, thereby impacting on local parking conditions. In this respect the proposal is contrary to Policy 6.13 of the London Plan (2016), Policy T1 of the Core Strategy (2011) and Policy DM J1 of the Development Management Local Plan (2013). 5) The proposal is considered to be unacceptable because the number of cycling spaces is considered inadequate to meet the needs of the development. In this respect the proposal is contrary to Policy T1 of the Core Strategy (2011), Policies J2 and J5 of the Development Management Local Plan (2013) and SPD Transport Policy 12 of the Planning Guidance Supplementary Planning Document (2013). 6) The proposal is considered to be unacceptable in the interest of accessibility. More particularly, the lack of provision for disabled access to the first floor area and lack of information on level access to the ground floor containers would result in an inaccessible and exclusive development contrary to Policies 2.15 and 3.1 of the London Plan (2016), policy BE1 of the Core Strategy (2011), policy DM G1 of the Development Management Local Plan (2013) and SPD Design Policies 1 and 2 of the Planning Guidance Supplementary Planning Document (2013).