For over four decades, MTV shaped music, culture, and generations. From the moment “Video Killed the Radio Star” aired in 1981, MTV became more than a channel — it was a global stage that connected fans to the artists and sounds that defined entire eras.

Now, as MTV’s music channels begin shutting down in parts of Europe, we risk losing one of the last true spaces where music videos live and breathe. Stations like MTV 80s, MTV 90s, MTV Live, and Club MTV are not relics of the past — they are living archives of our musical history.

We, the fans — Generation X, Millennials, and all who grew up with music television — are calling on Paramount Global and the major record labels: Sony Music, Universal Music Group, Warner Music, BMG, and others — to listen.

It’s time for record labels to stand up for the very culture they helped build.
The older generations are not just “legacy listeners.” We’re active supporters — still buying music, attending concerts, streaming albums, and introducing new generations to the artists that shaped the world.

🎶 MTV needs to return to its true essence — the music.
With one of the world’s richest libraries of concerts, performances, interviews, and award moments, MTV has the power to reignite what made it legendary. Instead of filling screens with endless reality shows, MTV and Paramount could use that vast archive to celebrate the art, energy, and stories behind the music that changed lives.

At the same time, MTV must evolve for today’s digital generation.
Fans want to see MTV thrive — not fade. We urge the network and its partners to expand beyond traditional cable and satellite and make MTV’s music content available through streaming and digital platforms like Roku, Pluto TV, Xumo, Prime Video, Paramount+, YouTube, and social media.
Bring the music channels and archives where the audiences already are — accessible, modern, and global.

We urge the record labels and Paramount to:
🎵 Work together to preserve and fund MTV’s music channels or migrate them to digital platforms.
🎶 Refocus on music content — revive the archives, air live events, and reduce non-music programming.
📱 Modernize MTV’s reach — make it available across streaming and social platforms, not limited to cable or satellite.
📺 Honor all generations of fans — because music culture belongs to everyone.

MTV was the bridge between artists and audiences — a bond that should not be broken.
Let’s remind the music industry that music doesn’t age — and neither do the fans who love it.

Quoting Madonna: "Music makes the people come together, Music makes the bourgeoisie and the rebel"

Sign, share, and make them listen. 💿

#SaveMTV #KeepTheMusicAlive #MusicNeedsMTV #MTV80sForever #MTV90sForever #MusicForAllGenerations #BringBackTheMusic