Bring back the old Cracklin' Oat Bran cereal recipe!

Bring back the old Cracklin' Oat Bran cereal recipe!

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Shawn Lockwood started this petition to Kellogg's

With no warning to loyal consumers, Kellogg's has drastically changed the Cracklin' Oat Bran recipe. Kellogg's has offered no solutions for it's consumer-base and continues to avoid confrontation of the issue, skirting it aside as if nobody has noticed. WE HAVE NOTICED.

The only comment from Kellogg's on the issue: "The source of the toasted bran was changed, as a result the texture is harder and grittier and the bran is lighter in color than before. Fortification was changed to reflect new fortification targets for the brand. Artificial flavors and colors were removed. Label updated to new Label Reform format due to FDA labeling regulations. The serving size for cereal was increased to reflect the amount of cereal most consumers report eating in a serving. Because the serving size is larger, most of the nutritionals went up, like calories, sugar, carbohydrates, etc."

Some complaints have reportedly also resulted in offers of coupons for the new product.

Kellogg's has always neglected this cereal and the consumers that support it. In 2008, I wanted to find the facebook page for this delicious cereal. I found one for every other Kellogg's cereal I could think of, but not for Cracklin' Oat Bran. This is when I decided to make my own. There is now another large show of neglect from Kellogg's regarding the cereal and all of us consumers. We have to change it.

In the words of loyal consumers:

It’s f-ing terrible. I’m so pissed they screwed with my favorite cereal, and they seem to have been very secretive about it, as if we wouldn’t notice the change. There’s literally nothing out there about this change happening. It’s harder, like chewing rocks, and tastes fake, like there’s too much nutmeg or something.
- Leslie Heck

I didn't know if it was just a bad box (maybe left in the corner of the back room by the furnace for a few months) but I just got another and I don't like it.
- Bill and Shaneen Jensen

...as soon as i poured it into the bowl i noticed the texture was completely off and then low and behold the taste is fucking terrible ... flavored cardboard would be more satisfying ... what a god damn shame
- Josh Stuart 

Bought a box today without knowing about the change. So disappointed! Not my favorite cereal anymore!
- Pam Hassell

The current formulation is impervious to milk, compact as a rock, and flavorless. This long-time consumer is looking for a replacement.
- Lydia Johnson

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