Save Hello Kitty!
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Since first appearing 40 years ago on a tiny vinyl coin purse, Hello Kitty has become the cornerstone of a modern business empire and a true success story. Fans can buy Hello Kitty sneakers, paper towels, panini makers, chopsticks, wine and more. They can even eat Hello Kitty dumplings in Hong Kong, fly on a Hello Kitty plane to Taiwan or hang at Hello Kitty Con in Los Angeles.
No doubt about it: Hello Kitty was set on her way to become a massively successful pop icon that has already netted a gigantic fortune for her parent company, Japanese firm Sanrio. As part of a business strategy implemented around 2009, Sanrio decided to license Hello Kitty's image for a variety of uses and the move was almost destined to bring in even more profits.
But in the meantime, a new player joined the game - Disney's Frozen characters are beating down Hello Kitty every step of the way and "the financial condition is getting worse and worse". Rather than re-advertising an already known and 40-year-old brand, Sanrio has decided to move in a different direction by pulling Hello Kitty off the shelf and investing their efforts elsewhere - most likely, in a "Hello Kitty" replacement.
One thing is for sure - if we do not ACT NOW and show Sanrio that Hello Kitty CANNOT BE REPLACED, the lovely pink feline will be no more. The massive competition for more and more profits must stop!
Sign the petition today and help save Hello Kitty - every voice counts!
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Melissa Bright needs your help with “Sanrio: Save Hello Kitty!”. Join Melissa and 77 supporters today.