As the joint statement from the leading UK breastfeeding support charities says: “The IFS is a unique and crucial data source that informs what we and many other early years’ organisations do. The internationally recognised, robust information collected by the IFS helps us target support in appropriate areas, using suitable resources and interventions as well as giving a view of impact of interventions and education over time, particularly for families least likely to breastfeed or introduce solid food when not developmentally ready. “ The cancellation of the IFS also further signals the slippage of breastfeeding down the public health agenda. This isn’t about whether you breastfed your babies or not, and whether you’re 100% happy with that journey. It’s about our Government signalling that they don’t care about how babies are fed, when they really really should. On a population level how babies are fed affects health, it affects the sustainability of the NHS, so many things.