It’s s increasingly difficult to use any online service or make an online purchase without having to disclose large amounts of personal information.  Even buying a concert ticket or nail service forces  you to creating account with all personal details. Particularly information like your full name date of birth and address  which makes it very easy to identify you with complete accuracy.  Less than 10% of service providers or online shops provide the opportunity to use their services as a guest without a mandatory requirement to set up an account. We need to oblige service providers or online shops to always give the option to access there services “as a guest” providing the minimum amount of information (e.g. email address)