Support us to conserve Rex Cinemas building at Mackenzie Road, Little India.
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Rex Cinemas, which opened in 2009, is the latest incarnation of the 69-year-old building that began life as Rex Theatres, which lasted from 1946 to 1983. Rex cinemas is home to some of the most well-known, cherished venues in Singapore and part of the life and dreams of hundreds of thousands of Singaporeans, especially Indians who lived in the Serangoon and Selegie area. Many travel here from various parts of Singapore to watch movies in Rex.
Rex Cinema is an iconic and historic landmark in Little India and has brought back nostalgic memories to many older Indian Singaporeans. Rex Cinema has strived to get both the old and young excited about coming to Little India to watch movies, for a venue that hosted some of the best blockbuster films in the world and welcoming artists and celebrities from all across the world.
The original Rex theatres, started by Shaw Brothers, opened in 1946 with a screening of The Jungle Book. As videotape piracy became rampant, business dipped and it closed in 1983. It was then home to an ice-skating rink, a church, even a disco. The 69-year-old building underwent a major makeover in 2009 and returned to its roots as a movie venue.
It came full circle in 2009, when it returned as Rex Cinemas, it was reconstructed at a cost of $2 million with 3 Cineplex, holding advanced equipments, interior upgrade, new screens, better seats, better toilets and a refurbished lobby area fitted to current needs of the audience. On the outside, Rex Cinemas maintains the essence of its art deco origins, the nice simple lines if the original architecture enhanced with bright orange trim. Rex, can hold about 700 audiences in total at one screening.
Today, it is the only stand-alone cinema here; throughout the years since 2009, based on our statistics report, we have reached approximately 7 million patrons coming to our cinemas to enjoy their favorite films. Amongst these patrons, they are mostly our regular patrons. Despite the fact that the films (mostly films in Tamil language) which are being shown in Rex Cinema is also being shown in other theatres, most our patrons prefer to watch it at Rex Cinema as we are pretty much Indian centric and that could possibly be the reason for their convenience to visit our cinema. Aside from being located at an Indian centric zone, we ensure the ticket price of the movie is affordable to all. Therefore, our Indian national foreign workers are also able to afford the movie price. We do have special discounts for senior citizens and also promotional rates during festive seasons. We believe we have met our patron’s expectations in every way possible in order to satisfy their time and money spent at our vicinity. We ensure the safety and hygiene of all our patrons. In the event there is a negative feedback from any patron, we value it and our team would immediately work in accordance to the feedback and rectify the issue at it’s soonest.
Rex Cinemas has and will always be an entertainment hub for Indian movie screening. It has been entertaining the local and foreign Indian communities and is undeniably an important part of the Little India façade and has always been playing a great role in support of the Indian Community and we hope to preserve and continue this aspect of the Little India precinct vibrancy.
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