Growing up, Ici by Coty was not just a fragrance but a part of my identity. It was my first perfume, and its unique scent brought me joy, confidence, and countless compliments. This experience is not unique to me—thousands share fond memories of this iconic fragrance. Released in the 1990s, it became an instant classic symbolizing youth, style, and elegance.

Unfortunately, this beloved perfume was discontinued, leaving many of us searching tirelessly for even a hint of its scent in the air. Online forums and social media groups are filled with fans desperate to find or recreate its sweet aromatic notes. Auction sites sell old bottles for a premium price, clearly showing the ongoing demand and love for this perfume.

Coty, as a leader in the fragrance industry, has the power to bring back a product that has been proven to resonate with audiences worldwide. The recent success stories of other nostalgic product revivals clearly illustrate the potential market for a product like Ici to return triumphantly to store shelves.

We propose that Coty conducts a market survey or social media campaign to gauge interest in the revival of Ici. Engaging directly with fans can provide an accurate measure of demand and foster a vibrant community of nostalgic fans and new admirers alike. Furthermore, a limited relaunch initially could assess market response while sparking a renewed cultural interest in this vintage fragrance.

Bringing back Ici by Coty does not solely cater to nostalgia but also enriches the fragrance market with a well-loved, timeless scent. It offers new generations the opportunity to experience and fall in love with a classic cherished by so many.

Join us in urging Coty to rediscover its golden era by bringing back this iconic perfume. Sign this petition to show your support for the revival of Ici by Coty, and let it once again be part of our fragrance repertoire.