The recent rebranding and new logo introduced by UC Berkeley has sparked widespread dissatisfaction among students, alumni, and the local community. Many feel that the new design does not represent the university's rich history and prestigious reputation. We call on UC Berkeley administration to reconsider this change and engage in a more inclusive process that reflects the true spirit of our institution. Sign this petition to urge UC Berkeley to revert to its previous branding or develop a new one that honors its legacy.

It should also be brought to the University's attention that this rebranding in fact devalues UC Berkeley degrees. "The UC Berkeley seal is an important part of our university’s heritage." it represents our history, and it allows students to stand out against the thousands of other colleges around the country. By removing this logo, particularly on LinkedIn, recruiters and professionals can no longer recognize the distinct seal that sets Cal students apart from so many other candidates. 

UC Berkeley is the first and founding campus of the University of California system. As the original UC school, it has laid the foundation for all other UC campuses. UC Berkeley, known simply as "Cal," embodies the pioneering spirit and excellence that defines California's educational legacy. We should be proudly represented as Cal, the original and emblematic California university, not the letter B.

https://brand.berkeley.edu/visual-design/our-seal