On September 8th, 2022, American Girl rebooted their long-standing Truly Me line of dolls.

The negative reaction to this decision is immense. Consumers have long complained over the changes American Girl has made to their products in recent years, particularly over a vast array of quality concerns coupled with consistently rising prices. The complete reboot of the Truly Me line is the straw that broke the camels back, so to speak.

With this reboot comes a multitude of changes that have been negatively received by the majority of consumers and thus need to be reversed immediately. The addition of permanent eyelashes, "updated" versions of beloved face molds, excessive amounts of colorful hair dolls, unappealing and poorly executed clothing designs, as well as the introduction of smaller torsos on Claudie dolls and all new Truly Me dolls are all horrible oversights that desperately need addressed.

American girl has long been revered for their immersive storytelling and high quality, incredibly detailed merchandise. This Truly Me rebranding does not in any way exemplify these values.

We need American Girl to remove these changes to the Truly Me doll line.

Previous defects with American Girl dolls such as "perma-panties" (permanent underwear that was sewn in to the dolls torso) and "bad eyes" (updated eyes that permanently looked downwards instead of straight forward) have been negatively received by consumers and therefore changed by American Girl- the same can be done for these new defects in the updated Truly Me line.

The American Girl brand teaches girls to stand up for themselves, make their voices known, and change the world around them. This is our time to band together and do exactly that.