Hawaii averages 28 pedestrian fatalities each year and 560 injuries from being struck by motorists. Hawaii is 4th highest pedestrian fatality rate, per capita, in the United States. The majority of the fatalities occurred because people failed to use crosswalks and did not cross at intersections. The most common reason why pedestrians were struck is because drivers failed to yield the right of way or were inattentive.

Hawaii has had too many deaths and tragic injuries of pedestrians struck in crosswalks. The problem has been so bad that scientific studies have been made to get to the root of the problem. The University of Hawaii did a study "Modeling Violation of Hawaii’s Crosswalk Law" to address the issue. The Hawaii study has gained national attention by the National Institute of Health (NIH) and the National Center For Biotechnology Information (NCBI).

Keeping the word ALOHA in our crosswalks could send a positive message to continue to drive with aloha when approaching our crosswalks. Driving with aloha is the way of life in Hawaii and we should not discourage it by removing any effort to keep Aloha alive.