Reintroduce Kellogg's Smorz cereal to the market
Reintroduce Kellogg's Smorz cereal to the market
The Issue
Growing up, many of us cherished our morning routines, starting the day with a bowl of Kellogg's Smorz cereal. Its delightful combination of chocolatey cereal, marshmallow bits, and graham cracker clusters was more than just a breakfast choice; it was a source of joy and comfort. For families across America, Smorz was a staple that brought warmth and nostalgia to our tables.
However, in recent years, Kellogg's made the unfortunate decision to discontinue this beloved cereal, leaving countless fans longing for its return. For many, Smorz wasn't just a treat; it was a treasured part of growing up—a cereal that brought families together and created lasting memories. Its disappearance has left a void in not only our grocery store aisles but also our hearts.
We understand that corporate decisions are driven by market trends and profitability, but the demand and love for Smorz are evident. A quick glance at social media reveals an outpouring of requests for its comeback, with thousands of fans reminiscing about the good old days of enjoying a bowl of Smorz. The cereal has developed a strong cult following, a clear indication of its unique place in the hearts of many.
Bringing back Smorz would not only satisfy a widespread consumer base but also boost Kellogg’s brand reputation by showing responsiveness to customer desires. Moreover, a revived Smorz could be marketed with a fresh twist that appeals to both nostalgic adults and a new generation of young cereal lovers.
We urge Kellogg’s to consider the immense potential in reintroducing Smorz, a product that has already proven its ability to capture the market. By restoring Smorz cereal to our grocery stores, Kellogg’s can re-engage its loyal customers and attract new ones who are eager to discover the magic that made Smorz so special.
Please sign this petition to help bring back Kellogg’s Smorz cereal. Let's show Kellogg's the demand and dedication of its fans. Together, we can make a compelling case for the return of a breakfast favourite that brings joy to countless Americans.

24
The Issue
Growing up, many of us cherished our morning routines, starting the day with a bowl of Kellogg's Smorz cereal. Its delightful combination of chocolatey cereal, marshmallow bits, and graham cracker clusters was more than just a breakfast choice; it was a source of joy and comfort. For families across America, Smorz was a staple that brought warmth and nostalgia to our tables.
However, in recent years, Kellogg's made the unfortunate decision to discontinue this beloved cereal, leaving countless fans longing for its return. For many, Smorz wasn't just a treat; it was a treasured part of growing up—a cereal that brought families together and created lasting memories. Its disappearance has left a void in not only our grocery store aisles but also our hearts.
We understand that corporate decisions are driven by market trends and profitability, but the demand and love for Smorz are evident. A quick glance at social media reveals an outpouring of requests for its comeback, with thousands of fans reminiscing about the good old days of enjoying a bowl of Smorz. The cereal has developed a strong cult following, a clear indication of its unique place in the hearts of many.
Bringing back Smorz would not only satisfy a widespread consumer base but also boost Kellogg’s brand reputation by showing responsiveness to customer desires. Moreover, a revived Smorz could be marketed with a fresh twist that appeals to both nostalgic adults and a new generation of young cereal lovers.
We urge Kellogg’s to consider the immense potential in reintroducing Smorz, a product that has already proven its ability to capture the market. By restoring Smorz cereal to our grocery stores, Kellogg’s can re-engage its loyal customers and attract new ones who are eager to discover the magic that made Smorz so special.
Please sign this petition to help bring back Kellogg’s Smorz cereal. Let's show Kellogg's the demand and dedication of its fans. Together, we can make a compelling case for the return of a breakfast favourite that brings joy to countless Americans.

Petition Updates
Share this petition
Petition created on August 31, 2026