In the late '90s we were told that Cap'n Crunch had experienced a manufacturing mistake and had accidentally created a cereal that contained nothing but the berry flavored Crunch Berries. A mistake like this was likely embarrassing for the Cap'n, but he found a way to make it into a positive by boxing up the mistake and selling it as his newest creation, Oops! All Berries. Flash forward to today (almost 20 years after this mistake was first made) and we find the Cap'n still trying to market this cereal as an "accident". Well, the gig is up Cap'n. It's time to come clean and admit what we all already know. The all berry cereal is no longer a mistake or an accident. You know exactly what you are doing. It's time to drop the "Oops!" and officially rebrand/rename the cereal as Cap'n Crunch's All Berries.