James Bond wasn’t the first to enjoy the benefits of a shot of cold water. In ancient times, hot water was a luxury. People had to live near a hot springs in order to enjoy the comfort of a hot bath, so for most of human history people bathed in cold water. But even when the Ancient Greeks developed heating systems for their public baths, they continued bathing in cold water for the health benefits.

The Spartans, hard-asses that they were, felt hot water was for the weak and unmanly. When they did take baths (which was, like, once a year) they used only cold water because they thought it tempered the body and made it vigorous for ass kicking.

During the first century, Finnish folks would sweat it out in saunas and then jump into an ice cold lake or stream, a pastime which is referred to as “avantouinti” or “ice hole swimming” and is still enjoyed by modern Finns and others wild and woolly Scandinavians

Many cultures incorporated a cold water dousing into their religious ceremonies. Some Native American tribes would alternate between sitting in a sweat lodge and jumping into an icy river or snow bank.

Ancient Russians also took frequent plunges into ice cold rivers for health and spiritual cleansin.

Japanese practitioners of Shinto, both in ancient and modern times, would stand under an icy waterfall as part of a ritual known as Misogi, which was believed to cleanse the spirit.

In the 1820s, a German farmer named Vincenz Priessnitz started touting a new medical treatment called “hydrotherapy,” which used cold water to cure everything from broken bones to erectile dysfunction. He turned his family’s homestead into a sanitarium, and patients flocked to it in the hope that his cold water cure could help them. Among his clientele were dukes, duchesses, counts, countesses, and a few princesses to boot.

Priessnitz’s hydrotherapy soon spread to the rest of Europe and eventually to the United States. nd other famous folks took to it, like, well, a duck to water and helped popularize the cold water cure with the masses. For celebrities example, Charles Darwin (a chronically sick guy and owner of an awesomely manly beard) was a huge proponent of hydrotherapy. The first hydrotherapy facility opened up in the U.S in 1843, right when the sanitarium craze hit America. By the the end of the 19th century, over 200 hydrotherapy/sanitarium resorts existed in the U.S., the most famous being the Battle Creek Sanitarium founded by John Harvey Kellogg. You know. The guy who invented corn flakes. And believed in the awesome power of enemas and a “squeaky clean colon.”