This may be a historical moment of the gaming industry, with the experise of Zenimax, a properly experienced management with actual gaming experience and respect for artistical, moral and noble values, can revive the lost souls of "EA's" IPs. They have IPs of immense potential acquired from many studios in many years but they have no way of managing them, they do it their own business way, "ah we'll just fire the best game designer because we can hire a dude from down the street for low pay" among other stupid development process decisions and practices, EA has no integrity, no soul, it's just people with no heads running around(except DICE)

EA employs all kind of stupid decisions, one of them is interaction with the community, we speculate that DICE was sometimes not allowed to speak freely about, or has strict deadlines at which details were put out, this may have changed due to immense vocal criticism.

The awful game quality and poor decisions have completely decimated once famous franchises Command & Conquer among many other franchises shamed and their studios destroyed, all with the expertise to lure them into acquisition knowing the

EA's employees were and maybe still are treated as slaves, no paid overtime, unqualified employees with little experience promoted to directors or heads, this company was known as the evil empire that crushes smaller studios, however in recent years they deployed a more friendlier approach to smaller independent developers with their EA Partners program, however the existing owned studios the internal situation remains the same, various labor laws are being violated, this company with it's current management is nothing more than a filthy business parasite, and they say "at least we're not as bad as bank of america".

Just a few days ago, C&C Generals 2 was renamed "Command & Conquer" and set to be a free-to-play game. This has to be the biggest and most utterly stupid decision and a failure of epic proportions, everyone is appaled by this change, free-to-play does not work as they think it does, this is used for casual online games, not for supposably AAA big-profile games. There is no other franchise that has been neglected so shamefully as Command & Conquer, and they announced Generals 2 as a reset of their efforts, new team, bettery philosophy, implying to having bigger budget and a push for quality, and now this, clearly a decision from the top to change it into the biggest slap in the face ever.

Here is an example of how EA's parasite-fraud business works:
This is true info that was whistleblowed: EA made great effort to help Nintendo with their online infrastructure for WiiU, just like that, for the past 2 years, then recently EA was asked to come to Nintendo of Japan, nintendo showed them what they've done and thanked them for their support and feedback and actually paid them for their consultation. EA then propsed a deal that nintendo should use Origin as an exclusive online service on WiiU, Nintendo denied the proposal in short 5 minutes. The offer had many problems including the obvious fact that EA could secretly influence consumer interaction with EA competitors. EA was butthurt and canceld some WiiU titles in development, some of which we're not fully cancled, they have severely cut down budget, Mass Effect 3 among others are nothing more than cheap ports. Nintendo was talking about how they cannot rely on them selfs in future, out of context at the time nobody fully understood, but when Nintnedo got a parasite proposal from EA they did the right choice, Nintendo successfuly defended them selfs from what would have been a disaster. EA actually wanted nintendo to believe that Origin has better "netcode" and it would make a difference with performance and bla bla, that's completely ridicolous, all of the game's netcode is in the game's them selfs and done by developers, it has nothing to do with Steam, Origin or any publishing middle-man 3rd party application. EA's Origin was meant as a trojan horse, nintendo is not that stupid when it comes to gaming so obviously they denied, and that's how EA got it's power, by simply persuading the unsuspected to make a deal, exactly the trap Westwood Studios fell into among many other studios.

Introduce a good enough deal to EA shareholders that they won't be able to pass!

This may be a win win win win win situation for Zenimax, Providence, EA Shareholders, Consumer, and the hungry Media.

You know Nasa's moments of "touchdown confirmed" and everyone jumps up, well that's exactly what thousands of developers around the globe will do when EA is sold and it's management releived of any command!
If anyone wishes to stay he should go throguh a seriously scrutinizing test if he really posseses any talents or actual experience that his level indicates and is willing to expand on his experience and driving for best quality possible. Remember, many EA directors, heads, game designers are dudes from down the street who may never have any idea about gaming are being promoted to upper levels, it's time for everyone to board off the failtrain. Hopefully.

The title is shortened because it's 75 char max. Basically the idea is to sell of any useless IP rights that Zenimax can't use, like various sports games, even for C&C as I think the best thing to do would be to offer sale to Petroglyph Games (partially ex-Westwood) ... making DICE as a creatively independent part just like other studios in zenimax family.