Dear Friends

Thank you all so much for over 100 signatures so far. I’m so pleased to see that there are still some good people in the world who are aware that these unnecessarily gory billboards have no place in Australian society.

Sadly though, it seems that Think! Road Safety have once again failed to remember that you can still create unsettling, hard-hitting road safety billboards without gore and explicit images of death, and that gory road safety adverts should clearly only be reserved for adolescent and adult viewers (i.e. they should only be shown during commercial breaks of M and MA15+ shows on TV and through other means that children aren't exposed to). Recently I was disturbed to discover that a brand new road safety campaign has just started which will include yet more Game Of Thrones-level billboards that are coming soon to your local suburb or regional area if you live in South Australia. In fact, these latest billboards are SO GRAPHIC, that I’ve decided to censor parts of them here. Seriously, these billboards quite possibly have the same level of gore as what you'd see in an average episode of Game of Thrones. Think! Road Safety have once again shown their inconsideration for the families and children of South Australia, all for the sake of your "own safety."

It’s so sad that we seem to be living in a day and age where families now have to dread their next fun and relaxing day-out to Victor Harbor or the Barossa Valley thanks to these disgustingly vile billboards that are apparently “keeping our community safe.” Because gory, so-called "road safety" billboards have just become common in South Australia now, I have to sadly warn any South Australians reading this that if you have children, suffer from PTSD that’s triggered by images of corpses and blood, or you are someone who faints after seeing lots of blood, please be careful and try to avoid driving on any roads with these billboards if you can, and if you can’t (and I can completely understand why—it’s very hard to avoid them), then at least look away or tell your children to look away if you or they see any of them coming up. Or better yet, maybe don't look at any billboards at all for now on, because unfortunately—especially when it comes to digital billboards—you can't always anticipate if gory images will pop up on them or not.

Once again, thank you all so much for supporting my urgent call-out to the companies and politicians behind these billboards to protect the innocence of Australian children. Please continue to support our campaign by sharing through social media, to your friends and family, or through any other means necessary. TOGETHER we can win for the sake of this current generation who are recurrently being forced to see cruel, public depictions of violence and death in the media.