As avid gamers, we are disheartened and deeply dissatisfied with the growing trend of aggressive microtransactions in the landscape of premium video games. Legendary AAA gaming companies, once known for their high-quality, immersive experiences, have shifted their focus towards strategies designed to exploit players financially.

Microtransactions were introduced as an additional feature to gaming, offering optional enhancements or cosmetic changes (Oblivion horse armour was patient zero). However, these have since evolved into an intrusive mandatory requirement for progress in many full-price games. The Entertainment Software Association reports that 80% of video games include some form of optional microtransaction (ESA, 2020), indicating a clear commercial bias away from the gamer and towards capital. 

With an average cost of $70 for a new full-price game, customers should expect a complete experience, not a game that attempts to siphon off additional funds under the premise of progression or character customization.

This trend not only decreases the quality and enjoyment of gaming, but it's also a predatory practice that affects minors and susceptible individuals, nudging them to spend excessively, often without fully understanding the implication of these transactions.

To preserve the integrity of the gaming experience and protect consumers from these aggressive and unfair practices, we urge regulatory bodies and industry leaders to prohibit microtransactions in full-priced video games. Let's remind developers and publishers of the passion that should drive this industry – to create memorable gaming experiences, not exploiting players for additional profit.

Lend your voice to this cause and sign the petition today. Your signature matters.