Day in and day out we hear disturbing reports about attacks on girls and women. Let us do our bit  by focusing communication on Girl Security by observing Daughters' Day on July 1 - the birthday of Indo-American astronaut Kalpana Chawla

We at Public Relations Council of India (PRCI) have set this year’s theme for the day as #shakti4beti to focus attention on girl security.

Let’s do our bit our bit for Beti Suraksha. We must it up, take note of the serious issue.

PRCI - the pan-India premier body of PR, Media, Advertising, HR professionals and mass communication academicians – is launching a week-long social media campaign on the next Monday and working with various colleges that teach mass communication courses to communicate on the burning issue of girl security.

Kalpana, who had an illustrious career, died along with six crew members of the Space Shuttle Columbia which disintegrated over Texas during its re-entry into the Earth's atmosphere, just 16 minutes before landing. July 01 was Kalpana’s official birthday. Even after her tragic death, Kalpana continues to be a shining example and icon for many girls around the world.

Beti Suraksha (girl security) falls in line with the Union Government’s campaign Beti Bachao - Beti Padhao. We as communication professionals firmly believe that it is absolutely important to communicate to the society at large on the issue that bothers all – the security of the girl child.

PRCI has written to the Prime Minister and tweeted to the HRD, Defense  and the Railway Ministers urging for their help and support for #shakti4beti.

These are some steps that we can be taken take for a giant leap for the girl child:

Join the #shakti4beti twitter campaign
Tweet, retweet and convince others to spread the good word
Join the online contest on twitter, facebook and Youtube
Conduct talks by experts and celebrities on the theme
·         Invite cyber cops to address our groups on tackling online eve-teasing

Form human chains outside our campuses or at key traffic islands with banners carrying the message: #shakti4beti
And most importantly, run crash courses on self defense for girls with the help of trained instructors

PRCI and its youth wing Young Communicators Club (YCC) will be happy to coordinate the activity.

We can also invite social organizations and groups like Lions and Rotary Clubs to join us.