The purpose of this campaign is to create a means where Non-Amharic speakers will be able to fully engage with the current and future affairs of Ethiopia.

Through modern technologies such as adding English subtitles, we aim for The Ethiopian Television network to include such technologies and thus fully engage the non-Amharic speaking individuals into Ethiopian national news and affairs.

This will benefit All Ethiopian diasporas and those interested in making a change in Ethiopia. This will give Dr Abiy Ahmed a global presence by enabling all to listen in on pressing issues affecting the nation.